Sepang International Circuit Chairman Dato' Razlan Razali has expressed his pleasure at firming a deal to bring the World Superbike Championship to Malaysia, as the series makes its first moves to exploit a thriving Asian market.

Malaysia returns to the WSBK schedule for the first time since 1993 this season with a round at Sepang, the Kuala Lumpur venue having penned a three-year agreement with Dorna to bring the series back to Asia.

The first Asian event on the calendar since Sugo, Japan in 2003, Sepang signals a concerted attempt by Dorna to establish World Superbikes in alternative locations where the motorcycle remains strong, unlike in its traditional European base where commercial sales have dipped significantly.

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Indeed, with Thailand and Indonesia having also been approached to host rounds as early as next season, Mr Razali is certain this is a worthwhile approach for the series.

"We made the decision based on the call from manufacturers and the fans, to have more motorcycle events in Asia," he told Crash.net. "Motorcycles are very big in Asia, in terms of road users it is big in Malaysia, Indonesia and Thailand. so it makes for the manufacturer to want to have the race here.

"The saying goes 'race on Sunday, sell on Monday', so that applies perfectly to Superbikes. Now we have done it and we look forward to the manufacturers coming to support us and make sure the event is great the first year and continues to be good in the next two years."

With Sepang now the only circuit in the world to be hosting F1, MotoGP and WSBK in the same season, Mr Razali is pleased to be bringing high-profile motorsport to bolster the Malaysian economy.

"We put ourselves at risk in the sense we are hosting three big international events. We put it between F1 and MotoGP, but hosting international events it is not only for the circuit, it is for the country in attracting locals and tourists."

The Sepang event will take place on 6-8 June.