Pata will remain Honda's official title sponsor in the World Superbike Championships for another two seasons after reaching an extended agreement.

The Italian snack company, which previously ran its own satellite Ducati/Aprilia team in WSBK, switched its allegiance to sponsoring Honda's WSBK and WSS effort from the start of 2013 and has enjoyed race winning success in both series'.

With WSBK rider Jonathan Rea already a four-time race winner in 2014 and Michael van der Mark sealing the World Supersport Championship title in Jerez, Pata says it is an ideal relationship to continue.

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"We are very happy to renew our partnership with Honda and the team for 2015 and 2016," said Pata President Romano Gobbi. "While this is a commercial relationship with very clear benefits to our organisation, the team has a fantastic family atmosphere. We are a family-run business and this creates an ideal environment within the World Superbike paddock for us to entertain our customers and guests.

"We have enjoyed some very special moments with this team, including an unforgettable weekend in Imola this year when Jonathan Rea scored a double SBK win and Lorenzo Zanetti took a memorable Supersport victory. "

Michael van der Mark's World Championship victory in Jerez two weeks ago was a fantastic achievement for everyone involved. We look forward to further success with Honda and the team in the future.

Honda Motor Europe's Robert Watherston was also pleased to have Pata remaining on board for another two seasons as the WSBK series heads into a new era of regulations.

"At a time when very few consumer brands are linking themselves to motorcycle sport, it's fantastic news that a commercial partner with such a high profile as Pata has chosen to renew its association with Honda's World Superbike team for a further two years.

?We are delighted that everyone's efforts, especially at the team's workshops last winter, have led to further success on-track this season. That is mirrored by the commercial achievements that Pata has enjoyed as a result of its association with a global brand like Honda, for whom racing is such a vital activity.

"We're very happy to be able to push forward towards a new era of Superbike racing with such a supportive and valuable partner."

Pata Honda has not announced any riders for its 2015 campaign, with long-time collaborator Jonathan Rea publically linked to a switch to Kawasaki for next season.

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Fine, but when are Honda going to launch a new bike and take WSB seriously?
An outdated fireblade and no confirmed riders does not really bide well for the team in 2015.