Mercedes AMG will take a 25 per cent stake in MV Agusta as it looks to emulate rivals Audi with a move into the motorcycling market.

The deal will see Daimler AG's performance arm, Mercedes-AMG (which runs the marque's F1 effort), enter into a long-term partnership with the iconic Italian manufacturer. The partnership will also see Mercedes-AMG acquire a 25 per cent interest in MV Agusta Motor S.p.A.

Mercedes-AMG's move comes after rivals Audi completed the purchase of Ducati in 2012 for more than ?700 million, though no figures of this deal were disclosed.

Related Articles

"In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG," said Mercedes-AMG Chief Executive Tobias Moers. "This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future - allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts."

Having undergone changes of ownership in recent years, MV Agusta - which returned to international motorsport in 2014 with its World Superbike team - will look to accelerate its growth with the help of Mercedes.

"MV Agusta and Mercedes-AMG are a perfect brand fit," said Giovanni Castiglioni," President and CEO of MV Agusta. "Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG's leadership in the high-performance segment."

From a motorsport perspective, MV Agusta is expected to double up its efforts in WSBK next season, as well as retain its factory presence in the World Supersport class.

Comments

Join the conversation - Add your comment

Please login or register to add your comment

Forget talk of cooperation, this is just another ego-driven purchase by a German car firm.
BMW has a successful motorbike division.
Anything you can do, we can do better thought Audi - so then dramatically overpaid for Ducati.
Well, Mercedes not to be left out of the German brinkmanship game take a stake in MV Augusta.
Perhaps someone should have pointed out to them that everybody who has ever 'invested' in MV has lost a lot of money and left with their tail between their legs, including Harley Davidson.
So Mr. Castiglioni has just taken another mug's money. No doubt he will buy back the stake in a few year's time at a fraction of what was paid. Hardly the first time.