Kawasaki Racing has announced a new sponsorship deal with energy drinks' firm Monster Energy ahead of the 2015 World Superbike Championship season.

The American brand has a broad presence in motorcycle racing, most notably its title backing of the Tech 3 Yamaha team in MotoGP, as well as numerous personal sponsorship deals with the likes of Valentino Rossi and Cal Crutchlow.

The firm has also been a primary backer for Kawasaki Motocross and Supercross teams, but it has now come to an agreement that will see its logos appear on the ZX-10R in World Superbikes for 2015 too.

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Set to be incorporated into the livery, which will be revealed during a launch on February 5th, Monster logos will also be seen on the traditional 'black' ZX-10R when the manufacturer resumes pre-season testing next week with Tom Sykes and Jonathan Rea.

"In a global sense, we as Kawasaki are experiencing very exciting times with unprecedented results in all of our racing categories over the past few years," said Kawasaki manager Steve Guttridge. "Monster Energy has backed our Motocross and Supercross programmes from their early days and with their strong support, success levels for both brands have risen.

"The benefits of each of us being well recognised as cool winning brands are obvious. I'm confident that Monster Energy will be happy that they have committed to come to World Superbike with our top team and would like to thank the company for their passion to win in partnership with Kawasaki."

"To race and to win is not only what Monster Energy stands for, it's what we expect," added Monster Energy Manager Tommy Hayden. "Monster Energy has experienced great success at the highest levels of motorcycle racing and now with the exciting new addition of the Kawasaki Racing Team to our global racing program, we look to excel in the most prestigious production-based motorcycle series in the world, World Superbike.

"As has already been well established, KRT is a world championship-proven entity and with riders Tom Sykes and team newcomer Jonathan Rea, we're confident great things are ahead for both Monster and Kawasaki in 2015 and well into the future."