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The way I see it, Effenbert have aspirations of being synonymous with motorsport as Red Bull and Monster are. Whether that's delusional or not, you get the impression Effenbert are attempting to throw its weight around with Infront by giving them exactly what they need - more bikes on the grid, big investment, visible sponsorship - but only for something in return.
It's probably why they were so critical after Monza and it's telling that Effenbert have repeatedly mentioned the word 'value' - they want to buy their success.
Have they pulled their 3 bikes at the one 2012 round WSBK are looking to impress out of spite? Not sure, but Effenbert seem to trying to play Infront, but Infront don't seem interested...