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With the cost of a superbike around a million pounds a pop (according to Steve Parrish), it's not that surprising that Audi and Ducati have chosen to concentrate their resources on MotoGP next season. In fact with Superbikes now costing about half as much of a full MotoGP prototype, they now bear very little in common with their road-going counterparts, which was the whole point of them in the first place. The bike companies just aren't getting the value for money that they used to from racing them.
Like it or not, MotoGP has a higher profile and right now there isn't a lot of money to go around.