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What folks tend to forget is that there aren't armies of people burning $100 bills. The wealth is mostly still out there ... it's just that it's changed hands.
I'm in sports marketing ... & major clients with $100mil marketing budgets still calculate above & below the line spend on a 'cost per person' basis.
When you see a client happy to spend $18Mil on a partial season in NASCAR, then $2Mil for a full season in WSBK is like the bargain of the century ... but Dorna arent getting that message out to the people who make the decisions & sign the cheques.
As tough as the economic climate is, saving a few pennies isnt the solution. If a team with $2Mil expenses commands sponsorship income of $4Mil, who's going to want to change anything? Teams will be lining up for a spot on the grid.