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Annoying as it is surely they need to concentrate on developing their brand elsewhere as manufacturers like Yamaha, Suzuki and Kawasaki have by leaving varying championships. Otherwise eventually there wont be any motorcycle market left to make us any bikes to ride.
Racing is VERY expensive and sports bike models only account for a very small percentage of the global market, you've only got to look at the annoyingly growing amount of fully laden adventure bikes clogging up the daily commute in London to see this. Generally manufacturers use racing for advertising but it's plainly obvious that Ewan and Charley have done far more for their image than anything else for a fraction of the cost. Times have changed and for the industry to survive it has to aim at the developing markets which is the under 500cc market in other continents.
The sooner this championship becomes more production based to cut the extortionate costs the better, maybe then the official mfr teams will stick around.