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The reason why Palmer stopped having WSB, he looked and saw the receipts didn't match the crowd figures, therefore was bleeding profits. He imeadiatley had that triple header in place of it in BSB, 56k turned up I think and it looked just like the 120k that was supposidly there the year before (although these were Flamini figures as KRSnr used to say, 3 day estimates).
At the time of Foggy's championship Brands was owned by Octagen which in turn were owned by Interpublic, which FGS had handed itself over in another partnership deal like with Infront, who just gave it back to Flaminis when it pulled out of motorsport and sold the British circuits.
Silverstone can project how many people are going to turn up by ticket sales, so you dont spend 200k when you can only predict about 500k coming in.
I watched that screen you are on about for a time as I sat opposite for the SStock race, thing I noticed last yearout of the small amount there, most people were like me were guests of a te