LADA prepares for works debut

Russian car marker LADA will make its debut as a works entry in the World Touring Car Championship this weekend as the 2009 campaign kicks off in Brazil.

Having seen the Russian Bears Motorsport team campaign three cars last season, LADA will now run the same drivers – Viktor Shapovalov, Kirill Ladygin and Jaap van Lagen – during the season ahead under the LADA Sport banner, with the trio starting the season with the same 110 model as used in 2008.

The car has already undergone development work over the winter prior to the opening rounds of the season, with the 110 set to be replaced by the new Priora model when the series heads to Brno later in the year.

The Priora, referred to as an 'evolution' of the current car, still needs to go through it technical and homologation checks.

“The WTCC is not only a significant sporting event, but also a perfect communication field for world brands,” head of LADA's Sport Department Vladislav Nezvankin, said. “Through participation in the WTCC, LADA will have a higher level of integration into global automotive society. This means an exchange of knowledge and technology and new organisational, technical and marketing experience for us, as well as new business contacts. In our debut season, our main goal is to have consistent results in the middle of the grid.

“The LADA 110 cars used by the private Russian Bears team last season have been significantly modernised. This modernisation has allowed us to improve aerodynamics, speed, engine performance and drivability. We believe that these changes will have a certain effect."

Related Pictures

Click on relevant pic to enlarge
Viktor Shapovalov - Russian Bears Motorsport Lada 110 [Pic credit: FIA WTCC]
Gabriele Tarquini, Lada, Moscow [Credit: WTCC media]
Nicky Catsburg, Lada, WTCC [Credit: WTCC media]
Nicky Catsburg, Lada, WTCC [Credit: WTCC media]
Gabriele Tarquini - LADA Vesta TC1
Nicky Catsburg - Lada Sport Vesta
Gabriele Tarquini - Lada Sport Vesta   [pic credit: FIA WTCC media/Alexandre Guillaumot]
Rob Huff (GBR), LADA Sport, WTCC [Credit: XPB]
Nick Catsburg (NED), Lada Sport, WTCC, [Credit: Lada Sport]
Japp van Lagen (NED), Lada Sport, WTCC [Credit: LADA Sport]
James Thompson - Rosneft LADA Vesta
James Thompson - Rosneft LADA Vesta [credit: FIA WTCC]
Lada Vesta TC1 WTCC, testing, WTCC [Credit: Lada Sport]
James Thompson (GBR), LADA Sport, WTCC [Credit: LADA Sport]
James Thompson, Robert Huff, LADA Sport, WTCC [Credit: LADA Sport]
Lada Vesta TC1 WTCC [Credit: Lada Sport]
LADA reveals its new Vesta WTCC car
Rob Huff - LADA Sport [pic credit: FIA WTCC]

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