Team Great Britain is struggling to find sponsors just two weeks before the A1 Grand Prix series gets underway at Zandvoort on 30 September.

Team director Katie Clements told britsport.com that the operation aims to fully offset the ?3 million budget for the season with sponsorship revenue and is prioritising the sale of the title sponsorship category, valued at around ?1.5 million. At present, only VisitBritain - an associate sponsor - is in place, leaving further spots for associate sponsors and official sponsors are all up for grabs.

"We are in the midst of discussions with potential sponsors and waiting to close deals by the opening or mid-season," Clements said, "Last year, we had a number of brands on board at different stages in the season, and sometimes these were 'working in kind' deals. Quintessentially, for example, was on board for the last few races of the season, including Brands Hatch, and was a strong tool in marketing the team to brands and in placing potential sponsors."

While Clements maintains that the marketing proposition for the third season of the World Cup of Motorsport is strong - particularly for teams like New Zealand and Ireland, which have less domestic competition for sponsors - Team GBR is competing with 'Formula One, horse racing, football, rugby - even hockey - which are all sponsored'.

"My focus is to offset the race budget and I think we can achieve that this year," Clements added defiantly, "We have got a good platform - we won a feature race and two sprint races last season - and we're looking to win the championship this year. As well as BSkyB, race highlights will be on Channel Five, which has renewed its deal, and the series gets good exposure in emerging markets, with two races in China and one in Malaysia."

 

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