The A1 Grand Prix series moved a step closer to securing global television coverage for its self-styled 'World Cup of Motorsport' by announcing seven major international deals that will see the inaugural campaign beamed live to 50 countries.

Each deal will give the network involved exclusive broadcast rights to air up to six hours of live A1 Grand Prix action in their designated territory every race weekend, starting with the series' Brands Hatch debut in September.

"We are extremely pleased at the response and reaction of broadcasters worldwide to the A1 Grand Prix proposition," series commercial and broadcast director Richard Dorfman said, "They have recognised the fantastic audience potential and programmability that A1GP brings to their schedule."

A1 GP founder Sheikh Maktoum explained that the potential reach of the coverage was in line with his expectations.

"A1 Grand Prix is the first motorsport series designed from the outset to reach every habitable continent on the planet - it is a truly global motorsport series and will be accessible to billions of fans all over the world," he commented, "Through these television deals, we have the possibility of reaching more than 290 million households, demonstrating our commitment to provide fans, teams and sponsors with a high-profile international sporting event."

He also claimed that the competition in A1GP this season would keep viewers hooked.

"With close exciting races in some of the world's most glamorous locations, I'm confident we'll keep viewers around the world glued to their screens over the A1 racing season," he smiled, "And we anticipate another raft of broadcast signings within the month."

The seven networks to have signed with A1GP for 2005-06 are Al Jazeera Sports (potential reach 50m households in Arabic areas), Epoch Sports (17m in Eastern Europe), ESPN STAR Sports (180m in Asia), SABC (5.6m in southern Africa), Sky Italia (3.4m), Sky Sports (10m in UK), TAF Sports (5.2m in Balkan Europe), Televisa (20m in Mexico).

 

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