Scott Atherton, president and CEO of the American Le Mans Series, will join leaders of other top road racing sanctioning bodies in a seminar designed to introduce members of the Specialty Equipment Marketing Association [SEMA] to opportunities available to them in the world of motorsports marketing.

The seminar will be held November 4 as part of the annual SEMA Show in Las Vegas.

Atherton will be joined in the seminar by Steve Johnson, president and CEO of SCCA Pro Racing. The ALMS, its sanctioning body, IMSA, and SCCA Pro Racing recently announced a landmark joint operating agreement for the betterment of road racing in North America. The Speed World Challenge Series, operated by SCCA Pro Racing, will have a more common schedule with the American Le Mans Series in 2004.

Also scheduled to be on the SEMA seminar panel is Christopher R. Pook, president/CEO of CART. Veteran motorsports marketing consultant Brian Turner will moderate the seminar.

The seminar is the first of a number of initiatives by SEMA to introduce association members to opportunities in the motorsport community. In addition to outlining their 2004 plans, the racing authorities will present a number of successful case studies of aftermarket manufacturers and distributors who are already involved in sponsorship of the sport. The presentations will be followed by a question and answer period.

The seminar will be held in Room N254 (North Hall) of the Las Vegas Convention Center at 10 a.m. and is open to all Automotive Aftermarket Industry Week (AAIWi) registrants.



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