Highcroft Racing has launched an appeal to help the victims of the Japanese earthquake disaster in conjunction with Network for Good.

The team's Honda Performance Development ARX-01e will feature signage at this weekend's opening round of the American Le Mans Series and Intercontinental Le Mans Cup directing fans to the website - http://www.highcroftracing.com/help-japan.

The on-car graphic - which also incorporates a Japanese flag - will be displayed on the sidepods and rear wing of the new HPD prototype.

Like everyone throughout the world, the team at Highcroft Racing were shocked and saddened by the horrific earthquake and tsunami that struck Japan on Friday 11 March.

The nine magnitude 'quake resulted in a tragic loss of life on an enormous scale. Thousands more have had their lives torn apart - losing their homes, their loved ones and their livelihood.

"It is with great pride that we have represented Honda since 2007 in international sports car racing - we have many many fans from Japan and we hope and pray that they, and the entire country, can stay safe and stay strong at this terrible time," team boss Duncan Dayton said.

"We thank our fans for their support and urge them to not only donate what they can, but to take time to do as we are doing this week - taking a few moments to reflect on how lucky we are to have the love of our families and the warmth of our friendships. We get to go racing this week, while people in Japan are trying to rebound from having their entire lives shattered"

Network for Good makes it as easy to donate and volunteer as it is to shop online, creating a world where every time you are inspired to help someone or something, you can, with just a few clicks of a mouse.

By visiting the Network for Good link via the Highcroft site, race fans can choose to donate money to any of 21 different charities including the American Red Cross, Salvation Army, Save the Children and World Vision.

The American Le Mans Series has also thrown its weight behind the fundraising efforts with signage placed around the Sebring track to direct fans and viewers to donate by texting REDCROSS to 90999 in order to make a contribution to the relief efforts in Japan

Highcroft Racing's back-to-back ALMS champion driver David Brabham has joined the appeal to urge fans to contribute. Brabham is no stranger to Japan, having won the 1996 Japanese GTC GT500 Championship in a McLaren F1 GTR sportscar.

"At the moment, for most people, it is really difficult to absorb and comprehend what is actually happening over there," the Australian admitted, "The scale of the tragedy is so huge that it takes a while for it to sink in. You really can't get your head around it.

"Everyone around the world is focusing on Japan right now and they need all the help, love and support that they can get.

"For sure, the human spirit has been severely tested right now. We all know people who either work in Japan or Japanese people who we work alongside with through our relationship with Honda.

"Our thoughts and prayers are with everyone affected and we hope the fans of Highcroft Racing can help with this campaign."

The team's Japanese Earthquake appeal campaign will also use Highcroft's social media outlets including Facebook, Twitter, YouTube and FourSquare to promote the cause, while the team and series organisers are also looking to launch on-track fundraising auctions at Sebring this weekend to help the cause.



Loading Comments...