Television coverage of the British Superbike Champion is booming, thanks to the increased awareness of the series generated by the BBC.

According to a recent BSB memorandum, the Thruxton highlights package on the station's Grandstand programme last Saturday saw the largest average and peak audiences for any British motorsport televised in the UK for many years. The broadcast was extended to a full 40 minutes in an agreement with Grandstand that it would be shown should the hugely popular Wimbledon tennis tournament be affected by rain.

This indeed was the case, and BSB's on-going successful relationship with the BBC allowed for this as a 40-minute slot amongst the Wimbledon broadcasts. As a result, motorcycle racing received increased exposure to an entirely new audience.

Viewing figures for the event averaged out at around 3.6 million people, with a peak audience figure of 4.3 million - compared to the 2000 BSB average audience of 1.435 million. This equates to an audience share of 42 per cent.


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