British Touring Car publicists Jardine PR have been handed a contract to widen the appeal and interest in the British Superbike Championship from 2002 onwards.

The Surrey-based company, headed up by ITV Formula One pundit Tony Jardine, was appointed by series promoters BMP today [Monday], and has a three-year remit to market Britain's highest profile motorcycle series.

"Jardine PR demonstrated through its work in the BTCC last year that it possesses the drive, enthusiasm and expertise required to promote what is essentially the best of British motor sport," said BSB director Jos Foulston, "By bringing both championships under one umbrella we feel that our key messages will be fully communicated."

Jardine's first task will be to broaden the appeal of the series, although it has always attracted a healthy audience both at circuits around the country and on television. However, with a controversial rule change and the migration of both James Haydon and the Reve Ducati team away from the championship in 2002, Jardine will have its hands full.

 

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