Europe's largest retail finance provider, Cetelem, has joined forces with the MonsterMob Ducati team for this year's British Superbike Championship, while French helmet manufacturer Shark has extended its relationship with the title-winning squad for another season.

Operating in twelve countries and boasting 50 years of experience, French-owned Cetelem has its British base in Surrey and the association with Britain's leading team is Cetelem's first foray into superbike racing.

"We are incredibly happy to be sponsoring MonsterMob Ducati, as they strongly reflect our own company values of commitment, speed, and efficiency," said head of marketing, Adam Fulford, "Their passion for the sport and competitiveness in everything they do is a key driver in their success. This is identical for us in the world of retail credit and, for these reasons, MonsterMob Ducati are the perfect partner for Cetelem in the UK."

"We are delighted to welcome Cetelem (UK) on board as they are the sort of company that fits in with our professional image," echoed team boss Paul Bird, "We pride ourselves in attracting outside sponsors and, hopefully, this will be the start of another long-term relationship."

Having won the prestigious British championship - recognised as the world's toughest domestic race series - for two years in succession, MonsterMob is also able to renew its partnership with Shark for the 2004 season.

With the outgoing champion, Shane Byrne, off to the MotoGP world stage, replacement Sean Emmett and Supersport team-mate Michael Laverty will both wear the sleek Shark RSR helmet in the coming season. Born out of the MotoGP series, the RSR has proved one of the most popular helmets ever amongst the racing elite, thanks to its safety and comfort.

 

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