The Dunlop MSA British Touring Car Championship's 2013 media day is to take place at Donington Park on 21 March.

The East Midlands circuit has been chosen to host the event ahead of the season opener at Brands Hatch nine days later, and will given the press the chance to see the 2013 field close-up before the first meeting of the campaign.

A number of new cars and drivers are set to be present for the event, which will also include an afternoon of official testing.

"Donington lies at the heart of British motor sport and we saw great racing from the stars of the BTCC here last April," managing director Christopher Tate said. "Now to be invited to host the famous BTCC Media Day is not only an honour but also a great compliment to the staff here in acknowledging how far the continuing revival of the circuit has come since we re-opened in autumn 2010. We look forward to a great day here on 21 March."

BTCC Series Director Alan Gow was pleased to confirm that Donington will play host to the event.

"We're delighted that Donington will host the launch of our 2013 season," he said. "As well as providing fantastic racing, Donington is also a great circuit for teams to test their latest cars and developments on - so it will be interesting to see who sets the pace on Media Day, in the afternoon's officially timed test session.

"We very much look forward to welcoming the media to Donington as we count down towards the start of what promises to be another outstanding season of action."