Dunlop MSA British Touring Car Championship newcomer Simon Belcher will officially unveil the livery which will adorn his Toyota Avensis in the 2014 season as part of the annual Autosport International Show next week.

Making a variety of appearances across all four days of the event, Belcher will first reveal the colour-scheme of his NGTC touring car on the Dunlop stand on the opening trade day next Thursday [9 January], before discussing his BTCC graduation and goals for his maiden campaign on the main stage the following day.

Belcher will also join fellow touring car competitors for an autograph session at the Dunlop stand during the afternoon of Saturday 11 January - the first public day of the show.

Preparing to debut in the UK's biggest and most popular car racing championship this year, realising his long-held dream of competing in the BTCC, the 39-year old - who will race under the Handy Motorsport banner with the Speedworks Motorsport team - cannot wait for the show to begin.

"Being able to unveil our BTCC livery at Autosport International is a really exciting start to the New Year, and I can't wait for the doors to this year's show to open," he said, "Everything has been coming together really quickly since we announced our move up into the BTCC in late-November, it's a dream come true.

"I'm very grateful to the organising team behind the BTCC and everyone at Dunlop for giving us the opportunity to be part of the Dunlop stand at the NEC, especially as this is undoubtedly the biggest year of my motor racing career. I'm really looking forward to the show, it's going to be fantastic and the perfect way to start 2014."

Going into the New Year, the Wiltshire racer has received a boost from his local newspaper, the Swindon Advertiser, which listed him at number 20 in the county's top 100 local sporting success stories of 2013 on the back of his second successive Masters Cup triumph in the BTCC-supporting Renault UK Clio Cup.