SPEED Channel's much-anticipated new show, NASCAR Nation, will make its debut on TV screens in the United States the day after the Daytona 500 and promises to give viewers a new perspective on the life of a NASCAR driver.

Airing each week of the race season, Monday through Thursday, NASCAR Nation will be the signature show for SPEED's NASCAR TV block of programming, concentrating heavily on features and all-access content.

"Much of what SPEED Channel has done with NASCAR since re-launching the network in 2002 has been about the racing and what's going on at the track," said SPEED Channel President Jim Liberatore. "We are proud of the way the NASCAR Craftsman Truck Series audience has grown since moving to SPEED, and with the successful development of programming from our travelling SPEED Stage.

"SPEED Channel felt like 2005 was the appropriate time to step up and develop a signature NASCAR program. NASCAR Nation will be that program."

"NASCAR has always tried to find ways to bring our fans as close as possible to the sport's athletes and the competition on the race track," said Mike Helton, NASCAR president. "We are pleased to see NASCAR Nation on SPEED Channel making our sport even more accessible to fans."

"NASCAR Nation is the definitive all-access show for NASCAR fans," said Jeffrey Pollack, Managing Director, Broadcasting and New Media, NASCAR Digital Entertainment. "It's fun, fast-paced and takes viewers behind-the-scenes like never before. NASCAR is a lifestyle for millions of people coast-to-coast, and this show has been designed just for them by SPEED Channel, NASCAR Images, and NASCAR Digital Entertainment."

Rick Miner, SPEED Channel's senior vice president of programming and production and executive producer, has been supervising the development of NASCAR Nation. Having introduced successful shows including Trackside and Wind Tunnel with Dave Despain, Miner feels the new SPEED show will have a feel all its own.

"NASCAR Nation will provide a unique opportunity for the fans to be immersed in the NASCAR lifestyle," Miner said. "Whether it's taking them behind the scenes at the track or into the lives and lifestyles of personalities from all over the world of NASCAR, NASCAR Nation is going to deliver access never before seen by the fans of the sport."

 

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