Bernie Ecclestone has admitted he will be watching new F1 owners Liberty Media's concerted push into social media and audience growth with a keen interest, admitting his primary aim to 'do it for the money' seemingly differs from Chase Carey's fan orientated efforts.

The former F1 CEO is making his first appearance in the F1 paddock at this weekend's Bahrain Grand Prix since being axed by new owners Liberty Media in January's reshuffle.

With new CEO Chase Carey intimating at the time Ecclestone would have struggled to find his foothold in the new set-up as Liberty looks to grow the sport globally in key growth markets - namely the United States -, the 86 year-old accepts his 'doing it for the money' outlook differs from that of Liberty's.

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"It doesn't seem to me that they are doing things for money, which is good, whereas I was [doing it for the money]," he told reporters in Bahrain. "I was running the company to try and make money for the shareholders. It doesn't seem that's the thing that's driving them. He [Chase Carey] wants to get more happy spectators I think.

"It's not for a few years when people start thinking you haven't done what you thought you would have. I wouldn't want to be having to deliver to a public company today. I feel sorry for Chase having to do that."

Ecclestone also reveals he 'didn't believe in' using social media to further F1's growth, adding that he has not met new commercial director Sean Bratches.

"Never met Sean, I met Ross for ten minutes this year and I knew Ross from the past obviously and I feel sorry for Chase being thrown in the deep end.

"From my point of view it's [social media] interesting, because I didn't believe in doing that. So we'll see what happens."

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