The Williams team has unveiled an new technical sponsor, Japan's Mobilecast Corporation, as part of the build-up to its official 2006 season launch, to be held at its Grove base today [Friday].

Mobilecast is renowned as a pioneer in state-of-the-art Bluetooth technology, and it is envisaged that team and sponsor will work together on a number of technical projects using Mobilecast's wireless and sensing technology to improve Williams' communication requirements.

"In an environment like Williams, which is driven by technology, I am rarely surprised by mainstream technology presentations," team boss Frank Williams commented, "However, what has been demonstrated by Mobilecast is particularly impressive and cutting-edge. The opportunity to partner such an innovative and forward-thinking organisation is an important one, and I hope that we can prove to Mobilecast over the long-term that their investment in the WilliamsF1 Team will be both a sound and technically rewarding decision."

Mobilecast hopes to develop its brand beyond its current Japanese borders, and sees the association with Williams as a platform for international product and brand development. The sponsorship will see the Williams brand applied to a range of Mobilecast products, which will become available to consumers during the course of the season, while Mobilecast's logo will appear on the FW28's rear wing and nose cone, as well as the team's trucks and pit garages.

"We have successfully used motorsport sponsorship in Japan to create awareness in our target marketplace for our company and products, and it is therefore entirely logical for us to use the same process as we expand into international markets," Mobilecast president and CEO Eiji Akaike explained, "We have been impressed with Williams' professional approach and creative market treatments on how we can use a Formula One marketing association to benefit our company."


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