The Motorsport Industry Association is looking to welcome a raft of newcomers into the sport following the upsurge in interest generated by Formula 1 championship leader Lewis Hamilton.

The McLaren ace kicked off his F1 career with nine straight podium finishes - including wins in Canada and the United States - and leads double world champion Fernando Alonso by two points despite failing to score for the first time in a rollercoaster European Grand Prix at the Nurburgring last time out.

However, with 'Hamilton-mania' continuing unabated, the MIA hopes to bring a whole new audience into British motorsport during its annual National Motorsport Week, which will run from 11-19 August

"Lewis Hamilton has taken the nation by storm, creating genuine interest in our sport," MIA CEO Chris Aylett said. "Now we all need to work together to get into the 'grass root' hearts and minds of families, friends and children, too.

"All types of motorsport have great local stories to tell, which will draw in new audiences and competitors. Fans who enjoy F1 on TV are only experiencing the tip of a vast motorsport iceberg. Every weekend during the season, there are thousands of motorsport events around the UK they could watch live, assist with, compete in, photograph, report on for the media, etc.

"National Motorsport Week is our way of opening people's eyes to the huge range of activities available to them - the scope is endless!"

Full details on National Motorsport Week can be found at http://www.nationalmotorsportweek.com.

 

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