Williams has confirmed that it has signed a new multi-year agreement with Philips Shavers that will run through to the end of the 2010 season.

The deal will see the brand appear on the back of the team's shirts as well as the existing branding positions on the nose of the car and the team overalls.

Philips Shavers will also have promotional rights through the team's race drivers, Nico Rosberg and Kazuki Nakajima.

"Over its first two years, Philips partnership with the AT&T Williams team has yielded significant returns for our shaving business and raised the global profile of the Philips Shavers brand" Nico Engelsman, senior vice president of Philips Shavers, said. "We are proud to be an official partner of one of Formula One's most successful teams, a team which shares our core values of technical innovation and the pursuit of excellence.

"Entering into a new three year sponsorship agreement clearly demonstrates Philips Shavers confidence in our partnership
and in the AT&T Williams team."

Team principal Sir Frank Williams said he was thrilled to see the deal extended for another three years, and was also delighted to see that the deal was proving to be beneficial to his sponsors.

"We are delighted to have Philips Shavers continued support in 2008 and are equally pleased that they are achieving such positive results through the relationship," he said. "Their shavers brand has continued to develop effective and creative Formula One-themed promotional activities which has impacted positively on sales.

"We look forward to their continued support over the next three years as well as ensuring the team remain clean-shaven and presentable at all times."

 

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