Jaguar is poised to announce a return to motorsport next year with an entry in the FIA Formula E Championship as part of a new strategy to focus its development on an electric-based model line, according to reports.

The Jaguar Land Rover group, which is owned by huge Indian conglomerate TATA, is set to outline its future plans at a press conference next week, with Sky News reporting it will announce a move into the all-electric single-seater series for the 2016-17 season.

Though JLR is refusing to comment at this stage, should Jaguar indeed go ahead and announce its plans, it will mark a return to international motorsport for the iconic British brand more than ten years after its brief move into F1 concluded in 2004.

The ambitious Formula E series has grown in notoriety since its inaugural race last season, with season two kicking off last month with full factory entries now from Renault and the DS Citroen brand. With the opportunity for teams to begin developing their own electric powertrains, Formula E is becoming more attractive to manufacturers keen to use it as a marketable showcase of their technologies.

"It offers live testing for electrification technologies in areas such as batteries and drive-trains; that's why it looks valuable to them," the report quotes a source as saying.

The Jaguar brand spent five seasons in F1 after then parent company Ford purchased the existing Stewart team in an effort to establish the marque as a formidable force. However, after just two podiums in that time, Jaguar was sold to Red Bull, who would eventually transform the team into a multiple title winner.

Jaguar Land Rover, meanwhile, has flourished since its sale by Ford to TATA in 2008, with both Jaguar and Land Rover enjoying record sales in the ensuing years due to expansion in emerging markets.



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