Last week's Grand Prix Americas continued the year-long trend of increasing Nielsen ratings in the races shown on CBS, drawing the season's highest ratings as 1.45 million households tuned in to see Mario Dominguez take his second career victory.

Seen live in 85 markets and tape-delayed in the rest of the country, the 16th race of the Bridgestone Presents The Champ Car World Series Powered by Ford season drew a final rating of 1.3. The last three CBS races have drawn over 1.2 million households with ratings climbing to 1.3. The audience for CART Champ Car events on CBS has more than doubled from the beginning of the season.

"These ratings continue to reward our confidence in CBS and theirs in our series," said CART President and CEO Chris Pook. "We are all looking forward to continuing our partnership in the coming years and intend to maximize the potential of the relationship."

CBS has already committed to a return to the series for next season, announcing that it will carry as many as 10 races in 2004. The remaining three races of the 2003 season, which will feature the chase for the Vanderbilt Cup, are slated to be broadcast on SPEED Channel.

 

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