A high volume of telephone ticket orders and an equally heavy dosage of Internet orders kept Las Vegas Motor Speedway's ticket office working at a fever pitch last Monday as tickets went on sale for next year's NASCAR Weekend.

"This was one of the busiest and most successful first days of ticket sales since the inaugural event," said Chris Powell, LVMS general manager. "With the increased volume of Internet buyers, it has allowed us to increase our efficiency in filling orders. We're very pleased with our first-day results."

LVMS has processed a record number of renewals from last year's event, but the addition of the 22,000-seat Dale Earnhardt Terrace has created more opportunity for first-time ticket buyers to get better seats.

"Today's success in the ticket office is a direct result of the appeal of our facility and our great city," Powell said. "Combine that with the momentum NASCAR is carrying nationwide and it should come as no surprise that ticket sales are way ahead of any previous pace. We had sold every grandstand seat to this past year's race a month before the event. That demand has created a greater sense of urgency among race fans to secure their seats early for the 2004 NASCAR Weekend. "

Tickets for the 2004 DaimlerChrysler 400 Nextel Cup event are expected to sell out well in advance of its March 7th slot on the calendar.

 

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