The USG Corporation, a leading manufacturer of building materials, including the industry-leading Sheetrock brand, has announced it will continue its partnership affiliations with NASCAR and MB2/MBV Motorsports this season.

The 2004 sponsorship programmes will include primary and associate deals with MB2/MBV Motorsports, acting as a promotional partner with series organiser NASCAR and backing awards both during and at the end of the season.

Along with being a season-long major associate sponsor on the #01 US Army Chevrolet, which will be driven by Joe Nemechek in 2004, USG Sheetrock will also be the team's primary sponsor at four Nextel Cup races - at Las Vegas, Chicago, New Hampshire and Darlington. USG will also carry a season-long associate sponsorship with MB2 sister team MBV, appearing on the #10 Valvoline Chevrolet to be driven by Scott Riggs.

The company will also add its name to the USG Person of the Year award, designed to honour Nextel Cup drivers for their community service contributions and charitable efforts. For the purpose of determining the award winner, the programme will be divided into four quarters in which drivers are nominated for their off-track charitable efforts. A group of panellists will select one of the quarterly finalists as the USG Person of the Year. The award will be presented in New York during the week of the Nextel Cup awards banquet.

USG will also reward drivers at each round of the Cup, with the best placed driver displaying the USG contingency decal on their car winning a cash award. The award will be split between the driver and the driver's selected charities.

Away from the Nextel Cup, USG will sponsor a 'Night at the Races' at 26 local race tracks that are part of the NASCAR Dodge Weekly Series. The events are intended to provide USG customers an opportunity to enjoy an evening of stock car racing.

"Nothing compares to the excitement of NASCAR events - and this sponsorship offers USG the perfect opportunity to showcase our high quality building products and services to an unparalleled audience of customers and potential customers," said vice-president of marketing Julian Francis, "Our customers understand the need for speed, safety, good design and teamwork - themes that resonate well with NASCAR. It is truly an ideal partnership."

 

Comments

Loading Comments...