Superbike World Championship fans will not have to wait until the new season starts in Valencia next February for their next fix, as the series plans to 'race' at the annual Bologna Motor Show, which begins on Thursday (4 December) and runs for ten days.

The event is the result of extensive co-operation between WSBK operator FGSPORT and Promotor to continue the tradition of taking superbike racing , its riders and teams directly to the fans and offering them both access and insight into the series that has generated so much passion, excitement and enjoyment over many years.

In a dramatic and significant achievement, the international paddock will be transplanted to one of the main halls at the Bologna Motor Show, creating an "epic and dynamic arena for fans of the sport". Fans will feel right at home inside a 1200 square metre paddock which will contain seven teams complete with the trucks and bikes that have travelled the world in the 2003 season. Ducati Fila, Ducati NCR, Suzuki Alstare, Kawasaki Bertocchi, PSG-1, Ten Kate Honda, Yamaha Belgarda have all agreed to be present in Italy.

Thirteen riders will also be present, including 2003 champion Neil Hodgson, runner-up and Ducati team-mate Ruben Xaus, Regis Laconi and James Toseland, Ducati Fila's new signings for 2004. Lorenzo Lanzi, the youngster climbing the Supersport ladder, David Garcia - who flies the Ducati NCR flag - and 2003 Italian champion Mauro Sanchini will also be on hand, along with the latter's team-mates Ivan Clementi and Stefano Cruciani, who will be riding the Kawasaki Bertocchi machines next year. Veteran Pierfrancesco Chili, 2003 Supersport champion Chris Vermeulen, Brock Parkes and Jurgen van den Goorbergh complete the line-up.

Pirelli, the official tyre supplier of the 2004 Superbike and Supersport World Championships will be present with a full race service truck and will organise promotional events and activities for the public.

The heart of the event will be the SBK Ring where the riders, following the SBK philosophy of public engagement, will be meeting and greeting motorcycle racing fans for interviews, autographs and talks on 7-8 December. Compering the event will be Giovanni di Pillo who, along with TV station Nuvolari, will have a permanent presence in the Superbike zone.

 

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