BSB announce ViSK as title sponsor

ViSK, a new bike insurance venture from Jonathan Palmer, has been announced as the title sponsor for the 2009 British Superbike Championship in association with Pirelli.

The company, which has been formed by BSB series organisers MotorSport Vision, has been launched to coincide with the first day of competition for the new 2009 season and will specialise in riders over 25-years-old and with a motorcycle of 500cc plus.

Formed to offer 'the kind of benefits easyJet and Ryanair provide for air passengers', ViSK will be underwritten by experienced company Chaucer Holdings PLC, the parent company of Chaucer Syndicates Limited (Chaucer), a specialist Lloyd's insurance and reinsurance underwriter.

With a reach of eight million people through trackside and television audiences, MotorSport Vision chairman Palmer will act as ViSK's managing director.

"This new venture with Chaucer is extremely exciting and I am determined to provide a service without the costs of various layers which ultimately end up reflected in the price to the customer,” he said. “You won't for example find ViSK on the insurance comparison web sites - as we won't be paying any premium-inflating commissions!

"Why the name ViSK? Simply that we wanted something short, different, memorable and with an easy to recall web site, so it's The ViSK call centre will open on Monday 13 April 2009 and is staffed by BSB enthusiasts. Also our full on-line quotation service for those who prefer finger tip quotations is being designed and more information on this will follow.

"I look forward to meeting our rapidly expanding number of ViSK policy holders soon!"

ViSK replaces Bennetts as the series' title sponsor.

Related Pictures

Click on relevant pic to enlarge
BSB riders show off the Pirelli logo as the tyre supplier signs on as presenting sponsor for the series for 2009
Jake Dixon, RAF Reserves Kawasaki [Credit: MSV BSB Media]
Jason O`Halloran, Honda Racing [Credit: Ian Hopgood]
Josh Brookes, Anvil Hire Yamaha, [Credit: Ian Hopgood]
Shane Byrne, Be Wiser Ducati, [Credit: Ian Hopgood]
Luke Mossey, JG Speedfit Kawasaki, [Credit: Ian Hopgood]
Peter Hickman, Smiths BMW [Credit: Ian Hopgood]
Tommy Bridewell, Team WD-40 Kawasaki [Credit: Ian Hopgood]
Bradley Ray, Buildbase Suzuki [Credit: Ian Hopgood]
Sylvain Guintoli, Bennetts Suzuki [Credit: Ian Hopgood]
James Ellison, McAMS Yamaha [Credit: Ian Hopgood]
Dan Linfoot, Honda Racing [Credit: Ian Hopgood]
Alastair Seeley, Tyco BMW [Credit: Ian Hopgood]
Lee Jackson, Smiths Racing BMW [Credit: Ian Hopgood]
Haslam, Byrne, Mossey, [Credit: Ian Hopgood]
Shane Byrne, Be Wiser Ducati, [Credit: Ian Hopgood]
Leon Haslam, JG Speedfit Kawasaki [Credit: Ian Hopgood]
Leon Haslam, JG Speedfit Kawasaki [Credit: Ian Hopgood]

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Funkytooth - Unregistered

April 10, 2009 5:18 PM

Why all the hate? Looking at the BSB site, the series looks pretty healthy to me given the credit crunch, with some decent brands and sponsors so it's not like they're desperate. If Bennetts were daft enough to walk away then all fool them. As for WSB, didn't FG Sport want to double the fee? Sounds more like they're the greedy ones to me. And they'll most likely come crawling to Brands when Donington shuts its doors forever and they're left without a UK race. Unless that was JP's plan all along... :?

Stu - Unregistered

April 10, 2009 4:23 PM

HA HA HA!!!! So a spectacular climb down from the arrogant Dr Palmer, he might as well call his new venture NoSPEND, or NoSponsor, or ClimbDown. Do you remember his arrogance and statement when Bennetts pulled the plu, oh it won't be that difficult to get another title sponsor on board, well not so easy is it Jonathan. And what about that infamous reaction to losing the World SBK round, oh we're delighted not to be having world superbikes at Brands, despite the fact that this year will be the biggest for the series in the UK since the heady days of Foggy. The guy's an absolute ****, no wonder he's so disliked and rebuked within the ranks of motorsport fans, what a w-a-n-k-e-r you are!

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