Manor will feature a prominent sponsor on its car for the first time in 2015 at this weekend's Canadian Grand Prix after announcing a deal with popular online accommodation hosting website 'Airbnb'.

The team has run its cars without any substantial decals throughout this year, but ahead of the race at the Circuit Gilles Villeneuve, it announced Airbnb as part of a 'challenger partnership'.

Described as a 'community driven hospitality company', Airbnb has grown in recent years to become one of the largest hosting sites for accommodation in the world, allowing users to host or stay in predominantely private homes across the globe.

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It is a business strategy that team owner Stephen Fitzpatrick thinks resonates with Manor.

"The Manor Marussia F1 Team is effectively a start-up. Of course, Formula 1 is an unusual start-up environment to operate in, but our challenges are the same as many other early stage technology companies. Airbnb is a phenomenal success story of a company that has completely reinvented an industry.

"We are delighted to announce this partnership with the world's leading community driven hospitality company. We are two likeminded brands who are committed to innovation and discovery and have ambitions to positively and proactively impact our respective industries."

Airbnb will continue to be visible on the car and on the team kit for the remainder of the 2015 season.