heineken

Formula E has announced a new partnership with global beer brand Heineken ahead of the all-electric championship's fifth season, starting in Saudi Arabia on December 15.

Heineken's senior global brand director Gianluca Di Tondo says the brand's biggest wish in F1 would be to introduce more Formula 1 races in the Asia-Pacific region.

Heineken reveals its first big budget campaign to celebrate its new association with F1, with Sir Jackie Stewart taking a clever starring role.

European Alcohol Policy Alliance: "We would like to remind you that drink driving is one of the key killers on the road. It is therefore worrying that F1 is now bringing the link between alcohol brands and motor sport even closer together..."

Heineken has agreed a multi-year deal with Formula One Management to become a main sponsor of F1 which will start at the Italian Grand Prix.