Haas’ new title sponsor Rich Energy says it chose to partner the American squad because it was “vastly superior” to its Formula 1 rivals “by every metric”.
David and Goliath - the story of the young and diminutive David overcoming Philistine giant Goliath in combat - is seen as the perfect way to denote a typical underdog scenario.
Haas has given a nod towards the radically revised livery of its 2019 Formula 1 car after posting a picture of its new team kit for the upcoming season on Twitter on Wednesday.
Haas team principal Guenther Steiner believes his squad had 'no need to be afraid' during sustained accusations of copying Ferrari during the 2018 Formula 1 season and feels despite new title sponsor backing it’s organisation and strategy will remain largely unchanged for 2019.