William Storey
Controversial ex-F1 team sponsor William Storey pulls out of race to buy Reading FC
William Storey, the outspoken and controversial founder of former Haas F1 team sponsor Rich Energy, has pulled out of the race to buy Reading Football Club.
Haas F1 sponsor Rich Energy changes name, confirms Storey exit
The title sponsor of the Haas Formula 1 team, Rich Energy, has changed its name and confirmed the exit of CEO William Storey.
How the Rich Energy saga escalated at Silverstone
Sponsorship in Formula 1 is going through a funny phase right now. While blue-chip brands and big names such as Shell or Heineken remain heavily involved, plenty of new, more niche names are also joining the sport.
Gunther Steiner looking to avoid 'war of words' over Rich Energy claim
Haas Formula 1 chief Güenther Steiner says he wants to avoid a “war of words” over a claim Rich Energy has cancelled its title sponsorship agreement, but plans to deal with the matter following this weekend’s British Grand Prix.
Can Rich Energy really dethrone Red Bull in F1’s latest brand battle
David and Goliath - the story of the young and diminutive David overcoming Philistine giant Goliath in combat - is seen as the perfect way to denote a typical underdog scenario.
Haas F1 backers want to beat Red Bull ‘on and off’ track
Haas’ new backers Rich Energy has set its sights on challenging Red Bull both “on and off the track” upon its entry to Formula 1.