Viant and Turner launch interactive community.

Viant Corp, a leading builder of digital businesses, and Turner Sports Interactive have announced the partnership which recently relaunched NASCAR.com, the official site of The National Association of Stock Car Auto Racing.

NASCAR.com, launched in conjunction with the Daytona 500 this past February, creates a rich, interactive community that provides race enthusiasts with NASCAR information found nowhere else on the Web, and the chance for fans to be connected in both the on-line and off-line realms.

"We selected Viant based on their deep experience in the media and entertainment arena," said Drew Reifenberger, executive vice-president of Turner Sports Interactive, "The NASCAR community demands and deserves the latest in interactive technology for the most complete fan experience and Viant was the partner of choice to help create that. The collaborative spirit of the team has made for a successful engagement and we look forward to additional opportunities to innovate together."

Viant was selected by Turner to develop Nascar.com and Racecast, the real-time and interactive component of the site, in time for the Daytona 500 on 18 February. Viewers of NASCAR events can visit www.nascar.com and view live leader boards, real-time statistics, streaming video content, and supplementary race information and expert interactive commentary on current and future NASCAR events.

"The future is about providing an entertaining experience - no matter the destination," noted Dave Winklbauer, the Viant client partner leading Viant's efforts with Turner in Atlanta, "We are creating a vibrant user-experience for NASCAR enthusiasts. The experience is about being connected to the NASCAR community so that if you can't be there physically, you can be there virtually."

"Working with Turner is right in the sweet spot of Viant's capabilities - because this is about leveraging our extensive knowledge in the media and entertainment sector and our technology prowess to define and create a powerful user experience," noted Sue Jameson, Viant's media and entertainment practice leader.