F1 to turn US GP pink for Breast Cancer Awareness Month

Formula 1 has announced a new scheme to turn next month's United States Grand Prix pink as part of breast cancer awareness month, linking up with leading organisation Susan G Komen.

Over the grand prix weekend at the Circuit of The Americas, F1 will embark on a number of initiatives both on- and off-track as part of the 'Drive for the Cure' program, announced on Friday.

"Pink-themed merchandise will raise money on behalf of Komen and fans will have the opportunity to donate directly to the cause throughout the entire weekend," a release from F1 reads.

"Beyond the track, the theme will be shared on Formula 1’s global social media channels, as fans and followers will be encouraged to share stories and experiences of those affected by breast cancer worldwide."

"“This ground-breaking partnership will mark a very special moment on this year’s Formula 1 calendar as we physically alter key elements of a Grand Prix weekend to highlight Breast Cancer Awareness Month," F1 commercial chief Sean Bratches said.

“We are in a unique position as one of the most watched sports in the world – and the only truly global sport that competes annually- with over half a billion fans across the globe to help elevate awareness for such an important cause.

“This is an opportunity to use the Formula 1 platforms as a force for social good and rally support for the fight against breast cancer, a disease which affects millions of people every year.

"It is gratifying to see the entire Formula 1 community, from the teams, drivers, the FIA, sponsors and broadcasters, unite and focus its collective will to give back."