A new approach to drying tracks after wet weather could slash rain delays by as much as 80 per cent, NASCAR estimated in a major pre-season announcement on Wednesday.
Danica Patrick's accident at the end of the first Gatorade Duel on Thursday stole the headlines from the race winners, and had even veteran racers wincing at the impact.
A new, as-yet unnamed NASCAR Sprint Cup team has bought up assets from the defunct Red Bull Racing team and will field Landon Cassill in the Daytona 500.
Sam Hornish Jr. is to back on Sprint Cup duty at Pocono, but the real surprise is the announcement of 62-year-old Geoff Bodine's return to the race track with Tommy Baldwin Racing.
Yes, NASCAR, there is a Super Bowl - other than the Super Bowl of stock car racing. Daytona International Speedway found a creative way to deal with a scheduling conflict between qualifying for the 2010 Daytona 500 and the February 7, 2010 NFL Super Bowl in Miami.
A week may have passed since the Coke Zero 400 at Daytona, but Kyle Busch remains far from happy with the incident on the final lap of the race which saw him lose out on victory to Tony Stewart.
Tony Stewart said he didn't want to win Saturday night's Coke Zero 400 Sprint Cup race the way he won it. Kyle Busch certainly didn't want to lose the race the way he lost it.
The entire field in the Cooper Tires British F3 International Series has signed up for the Sunoco-backed Rolex 24 at Daytona Driver Challenge in an attempt to secure a slot at the round the clock event next year.
The tired NASCAR axiom of 'Win on Sunday, sell on Monday' has been outdated for the past decade, if not longer, but the executives who run Rick Hendrick's NASCAR team and auto dealerships brought it back to life last month at Daytona.
Tony Stewart finally caught a break - because his #80 Chevrolet didn't break loose on the last lap of Saturday's season-opening Camping World 300 Nationwide Series race at Daytona International Speedway.
Earnhardt Ganassi Racing owner/managing partner Chip Ganassi is fed up with media criticism of Teresa Earnhardt, co-owner of the team and widow of seven-time champion Dale Earnhardt Sr.
Earlier this week, a list of favourites for the Daytona 500 pole probably wouldn't have included Bill Elliott, but that perception changed dramatically during Saturday's two NASCAR Sprint Cup practice sessions.
Robby Gordon's NASCAR season begins this weekend, and the American all-rounder is hoping that he can go some way to keeping up the run of success with which he has started the year.
Richard Petty Motorsports began the build-up to this weekend's Budweiser Shootout at Daytona International Speedway by unveiling a paint scheme with historical significance for the #44 Valvoline Dodge.