hugo boss
Fashion giant Hugo Boss tipped to replace AlphaTauri amid rebrand for F1 2024
The AlphaTauri F1 team could be renamed as ‘Boss’ or ‘Boss Orange’ after a reported link up with clothing brand Hugo Boss.
F1: Hugo Boss set to end F1 sponsorship for Formula E move
German fashion house Hugo Boss is set to end its 30-year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next year.