Red Bull announce $200m record-breaking apparel deal

Red Bull and Castore confirm the "largest ever apparel partnership in Formula 1 pertaining to longevity and value"

06 Mar 2024

Race winner Max Verstappen (NLD) Red Bull Racing RB20 in parc ferme. Formula 1 World Championship, Rd 1, Bahrain Grand — Race winner Max Verstappen (NLD) Red Bull Racing RB20 in parc ferme…

Red Bull and sportswear brand Castore have announced an extension to their partnership which they describe as "record-breaking".

The deal is "worth in excess of $200m" and is the "largest ever apparel partnership in Formula 1 pertaining to longevity and value".

It is "the single largest commitment by duration and value of a sportswear brand in the history of the motorsports".

Red Bull and Castore first became partners two years ago.

Drivers Max Verstappen and Sergio Perez wear Castore clothing in the F1 paddock as part of their Red Bull attire.

Castore say their clothing "uplifts athletes with the edge they need to reach their highest potential".

Red Bull chief executive and team principal Christian Horner said: “From the start of our collaboration with Castore last year we knew we had found a partner whose commitment to innovation and advanced engineering matched our own and the trust we have in them to deliver performance improvement has only increased over the past 12 months and has led to this record-breaking new agreement.

"We’re also pleased that Castore’s faith in the team has extended to our activities in F1 Academy.

"That too is a ground-breaking initiative and having Castore on board to help our drivers in that series is a huge bonus.”

Tom Beahon, Co-Founder of Castore said: “We’re thrilled to have expanded our partnership with Oracle Red Bull Racing.

"The length of this agreement demonstrates the trust they have in Castore to deliver products that help optimise the performance of the whole team and speaks to our commitment to Oracle Red Bull Racing’s goals to continue their charge to more wins and titles.”