Lucky Strike B?A?R Honda marked the beginning of their fifth season in Formula One today with the unveiling of their 2003 challenger in Barcelona, Spain.

The all-new B?A?R Honda 005 is the result of a huge effort made by the team over the past year to dramatically improve engineering standards and to lift the performance of the team to a much higher level than previously achieved.

Team Principal David Richards commented: "2003 will be a challenging year for B?A?R but we have made a substantial step forward over the winter. Together with our partners Lucky Strike, Honda and Bridgestone, I am confident that we will make significant progress towards our long-term target of winning the World Championship.

"None of the other teams have been standing still though, so we will need to stretch ourselves throughout the entire season to achieve our goals.

"With a much-improved car, Jacques Villeneuve will now be able to demonstrate his extraordinary talent, whilst Jenson Button, with three seasons under his belt, is well-positioned to challenge the front runners. Together with our third driver Takuma Sato, I feel that B?A?R now has a driver line-up that is the match of any in Formula One."