Mclaren Seals Eidos Deal.

McLaren has agreed a sponsorship partnership with the creators of Lara Croft - Eidos Interactive - and will feature the software company's name from Monaco onwards.


Eidos believes that the deal emphasises its commitment to sports sponsorship, and is looking forward to using McLaren cars, drivers and personnel in its future marketing plans. It admits, however, that while neither David Coulthard or Mika Hakkinen quite fit the image of its world famous heroine, both drivers are capable of matching her success, as the Finn proved last season by winning the world championship.


"We're very excited about our Eidos Interactive partnership," said team boss Ron Dennis, "McLaren aims for supremacy in terms of quality, attention to detail and leading edge technology and, clearly Eidos has similar goals. We feel the two teams complement each other very well."