Formula 1 has struck a deal with leading gaming streaming platform Twitch to live stream this weekend’s Mexican Grand Prix.

The partnership will see every on-track session from the Autodromo Hermanos Rodriguez streamed via Twitch in a one-race deal that acts as F1’s latest attempts to increase fan engagement and appeal to a wider audience.

All sessions will be shown live and for free in Germany, Switzerland, Luxembourg, Denmark, Norway and Sweden.

“We are really excited to be partnering with Twitch to live stream content from the Mexican Grand Prix,” said F1 director of digital and licencing Frank Arthofer.

“Audiences in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden will be able to visit Twitch’s website and app and tune in to all the action from practice, qualifying and the 2019 race itself.

“Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”

As part of the collaboration, interactive gaming elements will be added to the broadcast in a bid to drive fan engagement.

Strategic partnerships manager for Twitch, Farhan Ahmed, added: “Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests.

“We're thrilled to partner with Formula 1 to bring exciting motorracing content to our community in a way that's unique, shared, and interactive.

“It's a pleasure to work with a partner who embraces our community experience, creating something truly exciting, enhanced through co-streaming and extensions.”

Sky Sports F1 has the exclusive rights to broadcast F1 live television coverage in the United Kingdom until 2024.

 

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