Jordan secures deal with Steelback Brewery.

Jordan Grand Prix have announced that they have reached an 'official sponsorship agreement' with Steelback Brewery for the remainder of the 2005 F1 season.

Steelback, which currently produces nine specialty beers, will supply the team's race guests with 'premium, all-natural pilsners and lagers, crafted in the finest Canadian tradition'.

"I am very pleased to have Steelback aboard as a team partner," said Alex Shnaider, chairman of Midland Group, which acquired Jordan earlier in the year.

Narain Karthikeyan - Jordan Toyota EJ15
Narain Karthikeyan - Jordan Toyota EJ15
© Crash Dot Net Ltd

Jordan Grand Prix have announced that they have reached an 'official sponsorship agreement' with Steelback Brewery for the remainder of the 2005 F1 season.

Steelback, which currently produces nine specialty beers, will supply the team's race guests with 'premium, all-natural pilsners and lagers, crafted in the finest Canadian tradition'.

"I am very pleased to have Steelback aboard as a team partner," said Alex Shnaider, chairman of Midland Group, which acquired Jordan earlier in the year.

"It's great to see a Canadian company step up and support our team, especially an exciting new premium brand like Steelback. Obviously, Mr. D'Angelo recognises the powerful marketing advantages of Formula One and we are confident this partnership will be a successful one for both parties."

"I think this is an excellent fit for both teams," added Frank D'Angelo, CEO of Steelback Brewery. "Formula One is the pinnacle of motorsport and since our beer is a premium product, we wanted to associate ourselves with a sport that's at the top of its class. And, since we're a Canadian company, it's only natural that we should join forces with a dynamic, Canadian-owned racing team like Jordan Grand Prix."

Steelback becomes the first Canadian company to have its logo - which incorporates a maple leaf graphic - appear on a Jordan F1 car.

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