Sky Sports secures deal to broadcast new Extreme E series in 2021

Sky Sports has announced that it will show every round of the inaugural Extreme E live in 2021 as part of a one-year agreement to broadcast the new series.

Thew new XE SUV off-road racing championship will race in five remote locations as part of the all-electric series’ stance to highlight climate change issues.

Nine teams have signed up to contest the inaugural season, with team owners including Formula 1 world champions Lewis Hamilton and Nico Rosberg.

Sky Sports will broadcast live action from all five events, as well as highlights packages, previews, reviews and Extreme E’s magazine show.

“Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E,” said Ali Russell, Chief Marketing Officer at Extreme E.

“The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership.

“But our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet. Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”

Sky has itself recently launched its Sky Zero campaign as part of its overall business ambition to become net zero carbon by 2030.

Rob Webster, Sky Sports Managing Director said: “We are really pleased to add Extreme E to our portfolio of live sport.

“The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change.

“At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”

The Extreme E series 2021 season will begin with the Desert X Prix in Saudi Arabia on 20-21 March.