THINK! continues with BSB.

THINK! Road Safety today enters its fourth year as an official sponsor of the Bennetts British Superbike Championship, after the Department for Transport signed a deal with Dorna UK that runs until the end of 2008.

Eighty eight percent of the many thousands of motorcyclists who attend BSB events welcome THINK!'s involvement in the UK's most prestigious motorcycle race series, as the campaign strives to raise awareness of how to improve road safety for bikers.

This season's campaign will focus on the message "Give Your Bike the Skills It Deserves" - an increased effort to encourage bikers to undergo continued training to hone their road riding skills. It will also continue to emphasise the important message of "Keep Racing for the Track" - backed by a number of the series' top riders - as well as offering motorcyclists tips on riding and equipment.

Road Safety Minister and motorcycle enthusiast Dr Stephen Ladyman said, "Our work with BSB is hugely valuable. It helps us get important safety messages direct to an audience that wants, and needs, to hear them. We also need to educate motorists about the dangers they present to riders - and so this year we are dedicating ?1m to doing this, mainly through hard-hitting national advertising campaigns," he explained.

"THINK! does not want to preach to riders. Instead it gives sound and practical advice in an entertaining and informative way. This year the upgraded THINK! Motorcycle Academy will be at each round of the 2007 season. We are also investing heavily in our PR and website activities to reach as many riders as possible," he finished.

The Bennetts British Superbike Championship will get underway at Brands Hatch on Easter Monday (9th April). The 13 round series will return to the Kent circuit for the final race on Sunday, 14 October.