McLaren has announced a new Formula 1 partnership with iconic drinks brand Coca-Cola ahead of the start of the 2019 season in Australia on Sunday.

McLaren struck a three-race deal with Coca-Cola towards the end of 2018 that saw the team run with Coca-Cola branding in Mexico, Brazil and Abu Dhabi, with a view to a wider deal for 2019.

IndyCar Classic COTA

CrashTV: 
Video Thumbnail: 

The new partnership was confirmed on Saturday ahead of qualifying for the Australian Grand Prix.

"The partnership will pair the McLaren Formula 1 team with multiple brands across different beverage categories," a statement from McLaren reads.

"Throughout the season, Coca-Cola will develop consumer events, activities at the points of sale, online promotions, and communication."

"I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team," McLaren Racing CEO Zak Brown said.

"There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season."

Ricardo Fort, vice president for sports and entertainment partnerships at Coca-Cola, added: “We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world.”

 

Comments

Loading Comments...