Prospective Nextel Cup outfit Bang Racing have launched an innovative new race fan membership program as they attempt to graduate into NASCAR's highest echelon.

Despite losing the support of Toyota mid-way through their rookie NASCAR Craftsman Truck Series and then missing a possible Nextel Cup deal with Ward Burton and sponsors NetZero, Bang Racing owner and prodigy businessman Alex Meshkin has launched another ambitious plan., a joint venture between Bang Racing and Vertrue Incorporated have announced the launch of Nutzz Elite, a premier race fan membership program, and the Nutzz Auction, a Motorsports marketplace for sponsors and race fans.

"Nutzz Elite is one of racing's most comprehensive and exciting programs for Motorsports sponsors and race fans," said Alex Meshkin,'s CEO and principal owner.

The Nutzz Elite program is unique to Motorsports and provides Nutzz Elite members up to 20 percent discounts on Craftsman Tools, Superstore purchases and other entertainment, home and auto retailers, including national gas stations, video stores and home improvement stores when members use gift cards purchased through their Nutzz Elite membership.

"The savings are endless," Meshkin said. "The Nutzz Elite membership program offers deep discounts on travel and theme parks, restaurants and movies. Nutzz members earn lots of Nutzz to spend in the Nutzz Auction while having fun. I am very excited about offering the Nutzz Elite membership program to all race fans."

The Nutzz Auction, powered by eBay, is the place where Nutzz members redeem the Nutzz they earn when participating in programs. The Nutzz Auction offers some interesting items and opportunities from NASCAR champion vehicle sheet metal to team racing apparel.

Nutzz members can also bid using Nutzz currency on exciting experiences, not just merchandise. Some experiences include a "Meet and Greet" with a NASCAR champion to becoming a NASCAR pit crew member for a day.

"The Nutzz Auction is unique to Motorsports," says Meshkin.. "The Nutzz member not only has fun earning Nutzz but saves money while having fun. The Nutzz member is rewarded and can redeem their earned Nutzz to get some very unusual items." is the first interactive, online business model specifically designed to provide Motorsports sponsors targeted interactions between consumers and brands.

Race fans earn a currency called Nutzz by simply registering with and earn even more Nutzz when they become Nutzz Elite members. Members earn Nutzz when participating in sponsor promotions, interacting with the team's drivers, entering contests and sweepstakes, playing games and making purchases from a wide variety of merchants. Nutzz are then redeemed in the Nutzz Auction for free merchandise, electronics, team apparel and exciting once-in-a-lifetime experiences.