DMACK and M-Sport launched the 'Drive DMACK Fiesta Cup' today, which will offer the winner a prize drive of a full WRC2 season in a Ford Fiesta R5 car in 2015.

The 'Drive DMACK Fiesta Cup' will use M-Sport's Ford Fiesta R2 rally car - the same car as previously used in the FIA WRC Academy in 2011 and 2012 and in the Junior WRC Championship in 2013.

"Competitors will battle over five European rounds of the WRC using DMACK tyres with the winner guaranteed a full seven-round WRC2 campaign in the hugely popular Fiesta R5," read a statement to the media.

"Registered competitors will be supplied with identical Fiesta R2s prepared and maintained by M-Sport.

"With the series set to cost a fixed fee of just ?99,950, it will be the most affordable way for aspiring drivers to showcase their talent on the world stage."

The 'Drive DMACK Fiesta Cup' will kick off in Portugal in April. Two more gravel rounds will then be tackled in Poland and Finland before the series concludes with two asphalt events in Germany and France.

Malcolm Wilson OBE, M-Sport managing director, said: "M-Sport has long been involved in discovering new talent, and this new venture with DMACK means that we can continue that tradition.

"The 'Drive DMACK Fiesta Cup' offers a cost-effective way for the world's most talented youngsters to break onto the world stage and the prize on offer means that we could see some very hard-fought competition throughout the year. Needless to say, I am thoroughly looking forward to seeing what talent emerges."

Dick Cormack, DMACK motorsport director, added: "From the start, DMACK has always focused on stimulating cost-effective competition by providing an affordable range of performance motorsport tyres. This partnership with M-Sport and the launch of the 'Drive DMACK Fiesta Cup' will support emerging drivers and provide a low-cost route to competition in the WRC.

"A fully supported drive in WRC 2 is an incredible prize and one which will undoubtedly make the Cup hugely popular."