Rizla will partner the official Suzuki British Superbike team run by Crescent Motorcycle Company for the next three years.

Rizla Suzuki is the premier team in the British Superbike Championship and its rider John Reynolds finished runner-up in the series in 2003. Both Rizla and Suzuki are determined to go one better in 2004 and then continue together to dominate the British racing scene thereafter.

Yukio Kagayama will rejoin JR in the Rizla Suzuki squad in 2004, in what is both Rizla and Suzuki's dream team of riders, campaigning the distinctive Rizla blue GSX-R1000 racers.

Rizla Suzuki team manager Paul Denning said: "We have enjoyed two successful years with Rizla and Suzuki working exceptionally well together. From a Rizla on-pack promotion that took Superbikes to 5.6-million new consumers to the use of the funky Silver colour at Donington Park in 2003 to launch the new Rizla Silver papers, right through to a new stylish team clothing range that will be on sale to the public in 2004; Rizla is an active sponsor that shares our goal of expanding Superbikes to the masses and making it as exciting as possible.

"The first priority for Rizla Suzuki is to win the Championship in 2004. We are under no illusions that this is a difficult task, but with the ongoing support and stability offered by Rizla and Suzuki, it allows us to get on with the racing without any other concerns. We are focussed this year on winning and we want to thank all our sponsors for their trust in us by bringing home the silverware."

Rizla Brand Manager Gary Keogh added: "We are delighted to have signed a new three year deal with the Crescent Suzuki Factory Squad. The two-wheels environment offers Rizla the perfect platform for communicating our core values of colour, irreverence, inspiration and freedom, complimenting our other core activities in music, arts and fashion. Signing JR & Yuki again is fantastic and with a committed and motivated team behind both riders, Rizla is looking forward to Championship success. With Rizla's involvement in British Motorcycle racing, the fans can expect a few more surprises in 2004!"

Suzuki's Nick Barnes continued: "Suzuki is delighted that Rizla has agreed to renew its sponsorship package and commit to a long term future in racing. We work well together on and off the track and compliment each other's core activities, making this a very effective partnership.

"We both share a key objective in 2004 to win the British Superbike title and I for one am looking forward to seeing the blue GSX-R1000s leading the way on the track and I know tens of thousands of Suzuki fans feel exactly the same."