Bennetts has been announced as the new title sponsor for the British Superbike championship after a three-year deal was struck with commercial rights holder MotorSport Vision.

The UK insurance giant replaces MCE as series title sponsor for 2018 to reignite a previous partnership which ran between 2005 to 2009. Bennetts has enjoyed a continued presence in BSB through rider and team sponsorships and returns as series title sponsor which will include branding and commercial appearances at every round.

Bennetts’ online news outlet BikeSocial will also provide coverage and content on BSB as part of a deal which will run until at least the end of the 2020 season.

BSB series director Stuart Higgs is thrilled to welcome the return of Bennetts as title sponsor with its historic connection to the championship.

“I am delighted to announce the return of Bennetts as the title sponsor of the British Superbike Championship,” Higgs said. “It is a partnership which resonates with our loyal fans and will evokes memories of some of the big battles between BSB greats including our current champion Shane Byrne, also the last Bennetts BSB title-winner in 2008, and the likes of Ryuichi Kiyonari and Gregorio Lavilla.

“Bennetts have always been a strong supporter of our sport and motorcycling in general, which makes them the perfect partner to our championship. We are looking forward to working with the team at Bennetts who share the same passion as our teams, riders and supporters to further strengthen our position as the biggest motorsport championship in the UK.”

Vince Chaney, Bennetts managing director, has echoed Higgs’ comments and is relishing the upcoming 2018 season.

“We couldn’t be more excited to return as title sponsor of BSB,” Chaney said. “We’re going to use this partnership to create some fantastic BSB experiences for our customers. Bennetts policy holders will be able to unlock exclusive experiences including grid walks, podium presentations and pillion laps via our established Bennetts Rewards site that all customers can sign up to.

“The future for BSB looks extremely promising. We’re confident that the partnership between Bennetts, BikeSocial and MSV will further boost the championship and make the experience more engaging than ever before.”


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